What's in your dog's food

What's in Your Dog's Food?

Odds are that if you’ve ever read the label on your dog’s food, you’ve run into something like this: “CRAVE™ with protein from Beef Dog Food is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for adult maintenance.”

Not exactly the simple answer you were looking for, is it? Thankfully, we speak Dog Food Label. Allow us to translate.

“HIGH PROTEIN”

 

dog x-ray

Protein helps your dog’s body grow and repair itself. “High-protein” dog food is made up of at least 30% protein. CRAVE dog foods meet that criteria and use real meat as the first ingredient so your pet can eat like their wolf ancestors did.

“GRAIN FREE”

dog stomach

This means that your dog’s food isn’t made of things like wheat, corn, barley, rice or soy. Those can be sources of energy for your dog, but we prefer to use other ingredients, like potato starch or beet pulp, that provide energy and fiber.

“NO CHICKEN BY-PRODUCT MEAL”

no chicken


 


 

 

Why is everything “crude”? The Guaranteed Analysis of a pet’s food comes from the FDA and helps you compare the total quantities of things like protein and moisture. To make sure your pet is getting enough of both, take a look at our wet dog food and dry dog food options. And always leave some fresh water nearby.

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