Odds are that if you’ve ever read the label on your dog’s food, you’ve run into something like this: “CRAVE™ with protein from Beef Dog Food is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for adult maintenance.”
Not exactly the simple answer you were looking for, is it? Thankfully, we speak Dog Food Label. Allow us to translate.
Protein helps your dog’s body grow and repair itself. “High-protein” dog food is made up of at least 30% protein. CRAVE dog foods meet that criteria and use real meat as the first ingredient so your pet can eat like their wolf ancestors did.
This means that your dog’s food isn’t made of things like wheat, corn, barley, rice or soy. Those can be sources of energy for your dog, but we prefer to use other ingredients, like potato starch or beet pulp, that provide energy and fiber.
“No Chicken By-product Meal”
Your dog’s wolf ancestors may have eaten the feet, necks and gizzards of their prey, but when you’re surviving in the wild, you take what you can get. Your dog can afford to be a little more selective. That’s why we skip animal by-products in our food.
“Vitamin E Supplement, Vitamin B2 Supplement … ”
All CRAVE Dog Food is designed to be nutritionally balanced. Meaning that even if it’s the only thing your dog eats, they’ll still get all of the vitamins and minerals they need. It’s the reason you’ll also find things like “folic acid” on the label, which helps with metabolism, and “rosemary extract,” which benefits your pet’s nervous system.
Why is everything “crude”? The Guaranteed Analysis of a pet’s food comes from the FDA and helps you compare the total quantities of things like protein and moisture. To make sure your pet is getting enough of both, take a look at our wet dog food and dry dog food options. And always leave some fresh water nearby.