FAQ About Crave Brands

Do you have questions about The CRAVE™ Company or CRAVE™ Pet Food? Find your answers here. If you don’t find what you’re looking for, contact us.

Why is Mars Petcare introducing the CRAVE™ brand?
Every dog and cat shares a connection with their ancestors, even the cutest and cuddliest ones. To respect the animal inside, Mars Petcare is introducing CRAVE™, a new brand of dog and cat food crafted with your pets’ natural desires in mind. CRAVE™ recipes nourish your pets with a high-protein, meat-first and grain-free diet. For owners looking to cater to their pet’s instinctual needs, CRAVE™ recipes make it simple by providing the nutrients for a strong, lean body and energy to chase.
What makes CRAVE™ dog and cat food different from other grocery brands?
As more consumers look for high-quality food at an affordable price and accessible location, CRAVE™ food is a specialty product that is broadly available, giving consumers a convenient and seamless shopping experience.
What are the benefits of feeding my dog or cat CRAVE™ products?
For owners looking to cater to their pet’s instinctual needs, CRAVE™ recipes make it simple by providing the nutrients for a strong, lean body and energy to chase. CRAVE™ recipes are crafted with high-quality animal protein, real meat as the first ingredient and no grains – like the diets of their wolf and wildcat ancestors.
Where are CRAVE™ products sold? How much do they cost?

CRAVE™ dog and cat food lines are available in-store or online at major retailers such as Amazon, Chewy, Walmart*, Kroger, Meijer, Target, Ahold, PetSmart, and more. Suggested retail price ranges from $11.99-$44.99 (4 and 22lb bags) for dry dog food, $7.49-$32.99 (2-10lb bags) for dry cat food, $1.19-$13.99 (twin pack, multipacks) for wet cat food.

The full CRAVE™ portfolio is available on Walmart.com starting May 29, 2017. Dry and wet cat food will be available in store at Walmart starting May 29, 2017 and dry dog food will be available in store starting early 2018.

How can I stay connected to the CRAVE™ brand?

For more details on CRAVE™ dog and cat food, visit www.CravePetFoods.com. Find us on Instagram.com/CRAVEpetfoods, Facebook.com/CRAVEpetfoods, Twitter.com/CRAVEpetfoods.

What type of dog food products does the CRAVE™ brand offer?

CRAVE™ adult dry dog food is available in three recipes: With Protein From Chicken, With Protein From Lamb & Venison, & With Protein From Salmon & Ocean Fish.

What type of cat food products does the CRAVE™ brand offer?

CRAVE™ adult dry cat food is available in three recipes: With Protein From Chicken, With Protein From Salmon & Ocean Fish, Indoor Cat With Protein From Chicken & Salmon. CRAVE™ wet cat food is available in six paté recipes which include: Turkey Paté, Chicken Paté, Salmon Paté, Chicken & Beef Paté, Turkey & Duck Paté, Salmon & Trout Paté.

Will the CRAVE™ brand make wet dog food in the future?

The CRAVE™ brand will be introducing wet dog food in early 2018.

Will the CRAVE™ brand make dog or cat treats in the future?

The CRAVE™ brand will be introducing dog and cat treats in 2018.

Will the CRAVE™ brand introduce a puppy and kitten food?

The CRAVE™ brand will be introducing a kitten line in 2018 and a puppy line in 2019.

Why is protein important for my pet’s diet?

Proteins provide essential nutrients used to maintain lean muscle, aid in digestion, provide energy and support a healthy immune system in all animals.

How do I transition my dog or cat to CRAVE™ food?

When feeding CRAVE™ dog or cat food for the first time or changing recipes, we suggest you blend increasing amounts of the new recipe with your old pet food for six days.

What are the feeding guidelines for CRAVE™ pet food?

Product packaging notes the recommended feeding amounts based on the ideal body condition for adult dogs of various weights. Individual dogs' energy requirements may differ. Adjust the amount fed to obtain or maintain your dog's optimum weight. Keep fresh drinking water available at all times, provide plenty of exercise and see your veterinarian regularly.